Reflecting on the Year: From a “Silly Idea” to a Real Business
- Dec 18, 2025
- 4 min read
As the year comes to a close, I’ve been doing some reflecting. You know, the kind that happens when you finally sit down for five minutes and suddenly your brain decides to replay the entire year like a highlight reel… with commentary.

Playtime Pioneers started as one of those ideas. The kind that feels exciting and ridiculous in equal measure. The “this could be amazing” idea that is very quickly followed by “or this could be another complete waste of my time.”
Spoiler: it wasn’t.
Somewhere between the late nights, the never-ending to-do lists, and the hours and hours of work, that silly little idea quietly turned into an actual business. A real one. With real products.
I Was Deeply Delusional About Manufacturing a Toy
At one point, I genuinely believed manufacturing a toy would be… manageable. Cross the T’s. Dot the I’s. Tick a few boxes. Job done.
HAHAHAHA. No.
The amount of hoops you have to jump through is unreal. Safety testing, regulations, decisions, more decisions, second-guessing every decision… and then doing it all again. I’ve learned more than I ever expected to, and while I’m proud, I can also say with confidence: The hard work is not over.It’s barely even started.
And yet — going into 2026 — I’m more determined than ever to work my socks off and make Playtime Pioneers the success I know it can be. WATCH THIS SPACE!
Add Three Kids and Christmas… What Could Possibly Go Wrong?
On top of building a business, I’m also a mum of three. Which means December is less “festive sparkle” and more “controlled chaos with tinsel.”
I miss sitting on the sofa cuddling my children with two arms. Now I mostly feel like I need:
6 arms
3 brains
and a nap that lasts until February
My mum is a workaholic, and I’ve always promised myself my children and family would come first. But my goodness, the feeling that you’re failing at something — work, parenting, marriage, life — feels constant.
December is a LOT and
parents are heros:

Present buying (for children, adults, teachers, TAs, childcare staff, the dog… did I miss anyone?)
Present wrapping at midnight like a gremlin, using scissors that won’t cut and paper that tears wrong every time
Christmas light switch-ons where it’s freezing, overcrowded, and somehow still your responsibility to be festive
Nativities where childcare juggling takes 4 hours for a 15 minute show.
Family and friend gatherings scheduled so close together you can't work out if you have a headache or a constant 2 week hangover.
Parcels arriving daily like you’ve accidentally started a side hustle as an Amazon depot
Buying “emergency gifts” because WHAT IF someone gets you something and you didn’t think of them
School emails that begin with “Just a quick reminder…” and end in a full mental breakdown. Don't even get me started on the Whatsapp chats!
Hearing the same Christmas song so many times you start singing it in your sleep
Elf on the Shelf panic at 5:47am (WHY DID I EVER AGREE TO THIS TINY MENACE?)
Cold coffee that’s been reheated so often it’s now just vibes
Surviving purely on caffeine, chocolate, and the fear of forgetting something important.
Trying to create magical Christmas memories while internally screaming
And if you’re reading this thinking “wow, I am absolutely winging it” — you are not alone. We are ALL just making it up as we go along. No one has it all together, no one is smashing every area of life at once, and anyone who looks like they are is either lying or has help they’re not telling you about. If you got everyone fed today (even if it was beige), showed up where you could, and tried your best — that is more than enough. Be kind to yourself, lower the bar where you need to, and remember: Christmas doesn’t have to be perfect to be magical.
Health Has Left the Chat
Let’s not lie — healthy eating has absolutely gone out the window this month. At this point, just eating something feels like a personal achievement. Chocolate, however, is never far away and continues to support me emotionally. No regrets (Until on the scales)
A Gentle Reminder (No Crafts Today, Just This)
This blog doesn’t come with a craft idea.Instead, it comes with this:
Please, please, PLEASE be kind to yourself.
Life is not easy. Not even a little bit. And if you truly feel like you are doing the best you can — then that is good enough.
Read that again.
DO 👏 NOT 👏 COMPARE 👏 YOURSELF 👏 TO 👏 ANYONE 👏 ELSE.
You have no idea what’s going on behind someone else’s highlight reel. Run your own race. At your own pace. With snacks.
Looking Ahead (Tired but Hopeful)
My goals for 2026 are simple:
Keep going
Work hard
Mum hard
Wife hard
All of it
Hopefully with a bit more energy than I currently have. (Tips welcome. Desperately.)
Maybe I’ll even squeeze in some exercise and weigh less at the end of next year than I do now. Is it the be-all and end-all? No.
One Last Thing…
If you can — SHOP SMALL.Support the tiny businesses.The ones built on late nights, big dreams, and slightly unhinged levels of determination.
Here’s to silly ideas that turn into real things.To being tired but proud.To doing your best — even when your best looks messy.
Playtime Pioneers is just getting started and as I mentioned above: WATCH THIS SPACE!!!! ✨





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